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How to Kickoff a Free to Paid Conversion Strategy (Now with More Revenue!)
You can have droves of people following you on Facebook and thousands of newsletter subscribers, but those people won’t do you any good if you’re not converting them into paying customers. You need a...
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How to Convert in Every Stage of the Customer Lifecycle (And Create...
Your success depends not only on converting people into new users, but also on convincing them to take a series of actions throughout their relationship with you and your company. Here are some useful...
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The Case For Using Live Chat On Landing Pages
Every now and then, customers just need to deal with a real person. No pop-ups, FAQs or forums - a real, living, breathing human being. A great way to put people visiting your website in touch with...
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How to Harvest 226+ Word Customer Testimonials with Behavior Analytics
There’s a opportunity for you to have one of your customers, a loyal user, jump in and speak kindly of you. Who do you turn to? Who do you ask? How do you ask them for their support? If you take too...
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12 Resources to Help Generate More Leads
In the crowded world of the Internet, page views are a precious resource. That’s why it’s so important to capitalize on every page view and make sure you’re not wasting any opportunity to convert...
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The Case for In-App Messaging vs Email Marketing
Traditionally, email marketing has always been the best way to communicate with your users. Have a new feature, or a new blog post? Send out an email to let your users know and bring them back to your...
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How To Calculate Customer Retention
“What gets measured gets managed.” - Peter Drucker Along with measuring your business traffic and conversion, success also relies on customer retention to complete the big picture. You may be getting...
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3 Reasons To Include Real-Time Messaging In Your Next Website Redesign
Let’s be honest, there are surely more than three reasons to include real-time messaging in your design. But even if the only reason was to create a better experience for an existing or potential...
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Real-Time Marketing Isn’t What You Think It Is
Every couple of years there seems to a new marketing darling, innovated by big brands, that will change the face of marketing forever. Today’s belle of the ball is real-time marketing. The definition...
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What Conversion Rate Optimization Experts Often Forget About: The Customer...
This blog post was originally published on the KISSmetrics blog. What marketing trend has taken off like conversion rate optimization? Growth hacking? Targeted email drip campaigns? Even with those...
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